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Don’t freak out if you see that your company already has a page in GMB - it could have been created as a result of a parsed data from other listings. Create a Google My Business page for your companyĬheck to see whether your business has already been added to the GMB listing: start typing your company name into the “Business name” field and, if there is a matching business, claim it as yours. There are two main aspects of optimizing for the Local Pack: preparing your Google My Business page and optimizing your website for a local SEO run (including local link-building). The checklist for getting into the Google Local Pack So now, let’s explore what it takes to get your business featured in the Local Pack and stay there for good. If you see that the Local Pack is displayed for your targeted keywords, be ready to fight for a spot in it. So you can keep tabs on the Local Pack to see if your website made the grade and whether it’s featured in Google’s regular search results or Ads. The Rank Tracker enables you to check the SERP features for both organic and paid results.

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Note : The 14-day free trial gives you access to all of SE Ranking’s available tools and features, including Rank Tracker. And if your website is present in the block, the icon will turn blue. The map marker icon refers to the Local Pack. In the table with keyword rankings, you’ll see a column with SERP features displayed for each of the keywords you are tracking. We’ll show you how you can do it in SE Ranking’s Rank Tracker. To view the search results of Google’s Local Pack for your main keywords and see whether your website is featured in, you can use special SERP feature tracking tools.

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How to track the Local Pack for your keywords Furthermore, if your business lacks clicks and comments - it can disappear from the block altogether.Īs you can see, the Local Pack is an extremely visible, attention-grabbing element, and it is very important to know for which one of your keywords it is displayed. So in order to see your service among the first places in the pack, it’s not enough to just literally put your business on the map. Google’s Local 3-Pack has an internal ranking system. So the Local 3-Pack is not the only feature you can see while searching for a localized business, yet it’s the most popular one.

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It includes data on prices, gives users the opportunity to check availability for certain dates, plus offers several other features. We mostly see the teaser while looking for cultural or sporting locations (theaters, museums, sports venues, etc.).įor hotels and motels, you’ll see a block that also differs from the Local Map Pack.

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There’s also a block that is very similar to the Local Pack called the Local Teaser that doesn’t contain any call buttons or website links.īy clicking on the name of a place, we’ll get a full list of all relevant objects and info on each one of them. For marketers, it means that all of these elements need to be properly optimized.

This improved the visibility of the Local Pack on mobile devices since users can now estimate the proximity of local businesses on the same screen.Īpart from filters and the map itself, we can see a list of businesses together with their NAP data, review rate, office hours, and call button.

It replaced the 7 Pack - a list of 7 places for a relevant location.Įxample: This is what the Local Pack looked like prior to 2014 and what it looks like now for the query in Minneapolis, MN:Īs you can see, Google has reduced the number of businesses displayed in the list but added a map. The Local 3-Pack refers to the SERP feature that’s shaped like a map and displays places related to your query, as well as a 3-point list of businesses with their NAP data (name, address, phone, etc.). This post explains what the Local 3-Pack is and how to get ranked in it. Given the presence of the Local Finder on the first SERP, we tend to skip the organic results since the block gives us all the info we need right away. plumbing, repairing, delivery services) and local businesses (restaurants, dentistries, hair salons, etc.). The Maps Pack appears in almost 30 percent of all first page SERPs, making it the most frequently displayed SERP feature (along with the Featured Snippet).Īmong the businesses affected by the Local Pack are those servicing a particular territory (e.g. Whenever we search for a local service online, Google shows a map among the organic search results without requiring us to perform another click. Blog / Google SERP / Unpacking SEO for the Google Local Pack